Positioning: From order-taking freelancer to B2B video content strategist
Dylan Tuba asked me for some help setting up a website for his one-man video editing company, Tuba Time Creative. We got to talking, and it looked like his project was a good fit for some brand strategy work too. After workshopping his personality and business goals, we were able to hone in on a more well-defined market (B2B corporate video), and lay down the foundations for his new, agile, highly-targeted video brand.
A new way forward for future growth
At the end of the project, Tuba Time Creative had tailored website messaging, a strong visual brand, and a much clearer picture of how to gain traction in the video post-production market.