Inspiring university students to own their online identities
Project
Project info
Coventry University is a leader in education technology and innovation, so when the opportunity came to expand ad-free online publishing to every student at the institution, they jumped at the chance. Because underutilized resources mean wasted money, they needed to see rapid adoption of the platform within the span of one academic year.
Brand Strategy
Copywriting
Web Design
With strategic branding, messaging, and a new website, Coventry successfully launched the platform to over 3000 new users in its initial academic year, ensuring the long-term success of the tool and the promotion of digital fluency across the Coventry University Group.
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Here's another one I've worked on. Worth a look?